Help › Templates & campaigns

Track campaign results

See who received and read your campaign, and pause it if needed.

The Campaigns page lists every campaign with its template, status, schedule and results.

The Campaigns page
The Campaigns page

Statuses:

  • Scheduled: waiting for its date and time
  • Running: sending now
  • Paused: stopped by you, and can be resumed
  • Completed: everyone has been sent the message
  • Cancelled: stopped for good

Campaign report

Click a campaign to open its report.

A campaign report
A campaign report

The tiles show:

  • Recipients: how many people it was for
  • Sent: accepted by WhatsApp
  • Delivered: reached the phone
  • Read: opened, for people who have read receipts on
  • Replied: wrote back after the campaign was sent
  • Failed: could not be sent

Below the tiles, every recipient is listed with their status and, if it failed, the reason. Common reasons are a number that isn't on WhatsApp, or Meta limiting marketing messages to a person who already received many that day.

Control a campaign

Buttons at the top of the report, depending on its status:

  • Send now: start a scheduled campaign immediately
  • Pause and Resume
  • Cancel: stop it for good. Messages already sent stay sent.
Tip Replies to a campaign arrive in the Inbox like any other chat. Use routing rules to send campaign replies to your sales team automatically.